BlogShares is a simulated, fantasy stock market for weblogs where players invest fictional money to buy stocks and bonds in an artificial economy where attention is the commodity and weblogs are the companies. Weblogs, or blogs for short, are valued by their incoming links from other known blogs. In effect, links become the business deals in the simulation and players speculate on the fortunes of thousands of blogs by buying and selling shares. A whole host of options exist for advanced play including gifting shares, leveraged buy-outs, stock splits, additional share issues, market and player bonds.